Mladen and Lisa have been friends for 7 years, ever since they did their undergraduate degrees together at the University of Calgary. Upon graduating, they both moved to Toronto and immediately fell in love with the city, particularly its world-class arts and culture offering.
For the last 2 years, Mladen has been at Harvard Business School completing his Master of Business Administration degree. He is now back in Toronto as CEO of sceneopolis.
Lisa just completed her first year at Harvard Business School and has another year to go. When she's done, she is looking forward to moving back to Canada and using her new knowledge to revolutionize how young people engage with arts and culture in Toronto and Canada.
As avid consumers of the arts themselves, Mladen and Lisa are very excited to be dedicated to enhancing the sustainability of the arts and culture sector.
The arts and culture sector is facing a world of ever-decreasing funding and to ensure sustainability, organizations need to bring in new and younger audiences that will help grow ticket revenues.
Over 750 thousand 18 to 40 year olds in the GTA attend at least one performing arts event per year. However, their engagement with the arts is concentrated around events that provide broader social experiences, such as festivals, and many of them are not year-round consumers of arts and culture.
sceneopolis changes this. It is a subscription service that revolutionizes how young people in Toronto engage with the arts. It curates the local arts scene and creates social experience around it, all at a discount. Features of sceneopolis include:
- Low annual up-front subscription fee;
- Incorporates arts and culture scene into a night out, creating social experiences around it year-round;
- Helps navigate the complex arts and culture scene by featuring 4 to 5 events per week across various disciplines, with interest and entertainment value to 18 to 40 year olds in mind;
- Leverages group buying power to provide up to 40% discounts for tickets to featured events as well as complementary services such as restaurants and lounges;
- Offers opportunity for subscribers to socialize and network with others in their peer group online and offline by attending exclusive sceneopolis pre- and post-show parties.
sceneopolis makes engaging with the arts more than just "sitting down for a show".
We project that in Toronto alone, we can add $10 million of revenue per year to the city's arts and culture organizations, the vast majority of which are non-profit institutions. In addition to this social benefit, we plan to decidate 5-10% of our profits toward youth outreach programs that bring high school students from less priveleged areas into the city and enable them to experience the arts scene at an early age. We are launching October 1st!
tagged cultural recreation web/mobile_applications cultural recreation web/mobile_applications